How It Started
A mentor. A lesson. A decision to share it.
Brilliant Liu was learning about leadership from his mentor. What he was discovering was changing the way he thought, the way he led, the way he saw himself.
He didn’t want to keep it to himself. So he started sharing it on Instagram, under his personal account, because he believed this was too valuable not to pass on.
It started small. Then it grew. And eventually it became clear that this needed its own home. Something bigger than a personal page. Something with a name, a standard, a purpose.
He called it House of Leaders.
The platform grew. So did the lessons.
House of Leaders grew to 1.5 million followers. Along the way, Brilliant Liu learned something he hadn’t expected: building a brand teaches you things about yourself that nothing else does.
One of the most important was the power of personal brand. He started building his own seriously in 2019. By 2020 he was teaching and consulting others on it.
In 2025, that work became its own company. Brand N Purpose was born, sitting under the HOL Group, built to help established business owners and leaders build a personal brand that actually opens doors.
A group. Still building.
The HOL Inner Circle is coming. The events are coming. The room is being built, slowly, on purpose.
This is the beginning of it.
