Where
leaders
are shaped.

Brilliant Liu was learning about leadership from his mentor. What he was discovering was changing the way he thought, the way he led, the way he saw himself.

He didn’t want to keep it to himself. So he started sharing it on Instagram, under his personal account, because he believed this was too valuable not to pass on.

It started small. Then it grew. And eventually it became clear that this needed its own home. Something bigger than a personal page. Something with a name, a standard, a purpose.

He called it House of Leaders.

House of Leaders grew to 1.5 million followers. Along the way, Brilliant Liu learned something he hadn’t expected: building a brand teaches you things about yourself that nothing else does.

One of the most important was the power of personal brand. He began learning about branding in early 2018, running three to four workshops a week to learn and teach it. By Q3 2018 he had started building his own personal brand.

In 2026, that work became its own company. Brand N Purpose was born, co-founded with Veron and sitting under the HOL Group, built to help established business owners and leaders build a personal brand that actually opens doors.