What comes easy won’t last, and whatever it is that lasts won’t come easy. We’ve all heard this before, but what does it really mean? For us entrepreneurs, it’s usually much more than meets the eye. It’s never straightforward. But here’s what I learned over the years and what I’ve come to accept in my life.
Success doesn’t come to you. You need to go out and grab it.
Point number 1; Persistence.
Have you noticed why many smart people never succeed as entrepreneurs? We often credit this to a simple case of bad luck, but one of the main reasons why these “smart” entrepreneurs never end up getting their ventures off the ground is because they not only wait but expect things to come to them instead of reaching out and grabbing it for themselves.
There’s simply no truth behind the idea that if you work hard and pay your dues, success will come to you.
You need to understand that in life, you’re not owed anything. This is why persistence is a key aspect of any entrepreneur. Because for one thing, you’re bound to make mistakes. It may be big or small, but it’s part of life and part of business and it’s bound to happen.
Mistakes are a part of the human experience.
It’s okay to make mistakes as long as you learn from them and improve on them every single time. This is where persistence plays a large role in how successful you’ll become. Because if you give up too early, then you’ll lose all the opportunities that you would’ve gotten to learn from your mistakes. What you’re left with at that point is just failure, and you don’t want that, do you?
For me personally, persistence means that you can push and push forward to the finish line, and you push even when the finish line seems like it’s way out of reach. This is something especially true and important for startup founders. Because not only does everything normally takes longer than expected, but also because you’d want to see things through to the conclusion instead of giving up halfway just because things aren’t progressing as fast as you’d like them to.
Point number 2; Consistency
There’s no point in being persistent or patient if you’re not consistent with the thing that you’re doing. I’ve talked about how important consistency is to your success on multiple occasions so I’ll try and keep it short here. Consistency is more than just about making sure that you always hit your deadlines for social media posts. Consistency means that you’ll keep doing what you’re doing even when you’re not necessarily seeing the growth and results that you expected.
And yes, consistency is a part of persistence, but where persistence may make you look stubborn, being consistent means you know what you’re doing. But even when you don’t you’re consistent about trying to figure things out day in and day out. Be consistent, it’s one of the best assets that your company can have.
Point number 3; Patience.
Things take time.
There will be times where you simply can’t see the fruits of your labor despite having poured your heart and soul into the task and that’s okay. You may not see it because you’re expecting grandiose results in such a short timeframe, but like bodybuilding, you’re sure to see results if you keep being persistent, consistent, and patient. Nothing great ever happens overnight, and you should keep pushing forward as hard as you can to fight for what you believe in.
You can’t expect other people to be on the same timetable as you, it’s simply not reasonable to expect that. Instead, you need to convince others of what you’re trying to do, make them believe in the idea that you’re trying to push. You don’t have to have all of the pieces in place and have everything figured out to get going, sometimes all you need to do is to just start.
But the most important thing to remember from all of this is to look for signals; these will let you know that you’re on the right track. Keep your burn rate as low as you possibly can so you’re constantly passionate about what you’re doing and don’t forget to keep moving forward.