top of page

Jocko Willink: Former Navy SEAL and Motivational Speaker on the Power of Discipline and Leadership


Jocko Willink is a retired United States Navy SEAL officer, podcaster, and author who has become a leading voice in discipline, leadership, and personal development. With his no-nonsense approach to life and unwavering commitment to excellence, Jocko has inspired millions of people to take ownership of their lives and achieve their goals through hard work, discipline, and perseverance.

Early Life and Education

Jocko was born in 1971 in Torrington, Connecticut, and grew up in a family that instilled in him the values of hard work, self-discipline, and determination. After graduating from high school, Jocko enlisted in the United States Navy. He was accepted into the highly prestigious Basic Underwater Demolition/SEAL (BUD/S) training program and he completed the program and served as a SEAL officer for 20 years.

Career and Achievements

After he finished the training program, he served as a SEAL officer for 20 years before he retired. The next thing he did after retiring was co-founded Echelon Front, a leadership consulting firm that provides training and coaching to businesses and organizations worldwide. He is also the host of the popular Jocko Podcast, where he shares his insights on leadership, discipline, and personal development.

Jocko has authored several books, including "Extreme Ownership: How U.S. Navy SEALs Lead and Win" and "Discipline Equals Freedom: Field Manual". In his books and podcasts, Jocko emphasizes the importance of taking responsibility for one's actions, embracing discipline as a way of life, and developing a positive mindset in the face of adversity. He has been featured in various media outlets, including The New York Times, The Wall Street Journal, and Forbes, for his expertise in leadership and personal development.

Personality and Values

Jocko is known for his no-nonsense approach to life and his unwavering commitment to excellence. He believes that success is earned through hard work, discipline, and perseverance, and he encourages others to take ownership of their lives and strive for greatness in all areas. Jocko is a strong advocate for physical fitness and personal responsibility, and he believes that anyone can succeed if they are willing to put in the work. He also has a deep respect for the men and women who serve in the military and is committed to supporting veterans through his work and personal life.


bottom of page