T H EÂ C O M M U N I T YÂ T O
Build Your Brand on Social Media With Purpose & ProfitÂ
Join Brilliant, founder of House of Leaders, to learn the behind-the-scenes of building a powerful social media brand that lasts without sacrificing your authenticity.
Hands up if you're READY to skyrocket your social media authority and presence, but need a roadmap
to get there! 🙋
With more and more content being generated on social media every second, it’s getting increasingly difficult to get people to notice our brand.
Not your average social media growth membership.
Building a brand goes beyond chasing viral content. It's about discovering your purpose, the core reason you exist and the impact you aim to make. When your brand connects with an audience who resonates with that purpose, it fosters a deep sense of fulfillment that comes from creating something meaningful and impactful. That’s what creates longevity.
My biggest mistake in building HOL was:
not having a purpose.
When I started House of Leaders in May 2015, my only goal was to use it as a platform to share my journey as a young leader—almost like a personal journal to keep myself inspired. I never intentionally strategized or defined the purpose of the page.
Years later, when HOL reached 1 million followers on Instagram and transformed from just a page into a global brand, I felt both joy and worry.
Joy, because I realized what I’d built had the power to positively impact people’s lives. Worry, because without a clear purpose, I wasn’t intentionally steering it towards anything, and I ended up losing a few years of momentum trying to find that direction.
Years of trials and errors in growing House of Leaders, we’ve documented everything. From what's working and what to avoid so that we can help you build a brand with a purpose and profit, that attracts the audience that resonates with you.
I know it can be overwhelming when you're building your brand and you're relying on the pieces of information that a lot of people with different experiences and backgrounds share on the internet. The tips and tricks they share sometimes seem to work but only temporarily, or sometimes they don't work at all for your brand.
I feel you, because I've been there too.
I've been through that period of trying everything I learnt about how to grow your followers and engagement on the internet, only to end up realizing that yes, these tips and tricks could sometimes help and might work really well for some people. But only relying on these bits of information to build and grow a powerful brand on social media is just not possible.
Brand with PURPOSE + PROFIT looks like this 👇
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Authentic Connection with Audience
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A brand with purpose
and longevity deeply understands its audience, attracting the right traffic that resonates with their values and needs, building a strong connection.
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Community-Centric Engagement
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Such a brand puts efforts in nurturing its audience into a thriving community by consistently delivering value and engaging with them on a personal level, creating a sense of belonging and purpose.
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Loyalty
Built
on Trust
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Through consistent, genuine and intentional actions, the brand earns the community’s trust, therefore building loyalty that sustains the brand over time, even as markets continue to evolve.
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✅ Learn the Build A Purposeful Brand Framework to help you attract the right traffic, nurture your audience into a community and converts them into loyal customers.
✅ Access the Personal Branding Masterclass to help build and leverage your personal brand to grow your business and attract opportunities.
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✅ Gain access to the Inner Work Modules - so while you grow your brandbuilding skill, you're also growing yourself internally, making it easier to attract the success your business deserves.
✅ Gain access to Power-Ups tools and resources to help you focus on the needle-moving actions so that you can build, launch and grow your brand efficiently.
✅ Get on a Weekly LIVE call with Brilliant to answer your questions and discuss current trends that could help you elevate your brandbuilding game.
✅ Join a community of other entrepreneurs and business owners who understand your journey and will keep you inspired and accountable.
Stephanie Lau
Founder of becomingreality.com
"Brilliant didn't just help me with Instagram growth or personal branding, but most importantly growth as a person. You have absolutely nailed it down with the community. This is absolutely an IRRESISTIBLE membership. Can’t wait to see more and more members joining and everybody celebrating big success together!"
Andrew White
Founder of Leading Our Own Way Podcast
"Enrolling in this course was a GAME CHANGER, enlightening, and helped craft my brand identity that resonates with my audience on a deeper level. It helped transform my approach to posting, making me more mindful of my strategy, helped me identify and strengthen the pillars of my own brand."
